Module 3: Navigating Cultural Differences

Learn It

Cultural diversity is both obvious and invisible. The rules and norms of culture aren’t learned as much as they are inherited, similar to a first language for a child. Many of the things we do in our culture come from the way we were educated, the community we were raised in, and the lessons we’ve drawn from specific lived experiences. Each culture is incredibly rich and complex. By extension, each work culture an individual is trained in reflects that complexity. To top it all off, each individual has their own specific work history that affects the way they operate. 

Don’t assume that someone else is operating under the unwritten rules of Canadian culture. Culture influences communication styles, leadership expectations, attitudes toward conflict, and more. Without awareness, these differences can cause tension or exclusion. It’s very easy to fall into the trap of assuming something bad about someone or their behaviour for the wrong reasons. Taking a step back, considering cultural factors, and not being afraid to ask questions are essential skills when working with newcomers to Canada. Developing cultural humility and an openness to learning from others is key to creating an inclusive workplace.

Newcomers may not understand when they are behaving outside of the norm. They may also be hesitant to ask about things that are different for them. It’s important to keep communication open, and to maintain a culture of open dialogue around improvement. If someone is behaving outside best practices, everyone should understand that direct feedback, away from other coworkers, is a great strategy to align everyone along the common expectations needed at work.

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Direct vs. Indirect Feedback

Did you know that cultural differences influence communication styles and expectations at work? Giving feedback respectfully is a perfect example. Direct feedback, which is the norm here in Canada, might be perceived as confrontational in some cultures, like the Japanese culture. On the other hand, many cultures such as the German culture, are even more direct with feedback than Canadians and could mistake the fact that a Canadian boss is smiling or being pleasant is a sign of good performance at work, where it’s usually a kind of common courtesy here.

Culture across the globe is incredibly diverse. Communication and operating at work can be vastly different across industries, let alone across cultural differences. A few examples of cultural miscommunication can help put this into perspective. 

Keep in mind, the communication practices below represent only part of the individuals and groups of people from each country. Classifying culture and newcomers  by country naturally fails to encompass the diversity of individuals within them. Never assume that a particular attribute belongs to a particular person, including cultural communication, practice of faith, or expectations around work.


Cultural Communication Confusion

Shaking head side to side

In Canada, this indicates no.

In parts of India...


Shaking the head side to side indicates yes.

Asking, How are you?

In Canada, asking 'how are you' is polite, but doesn't warrant a conversation.

In Ukraine...


Asking 'how are you' will illicit a deeper conversation. Even among strangers.

Shaking hands

In Canada, shaking hands with coworkers is an essential sign of respect.

In Syria….

Many Syrians are muslim, which means that members of the opposite sex will not touch.

Avoiding eye contact

In Canada, can be seen as showing a level of dishonesty or lack of confidence.

In Somalia...


Avoiding eye contact with authority figures or the opposite gender shows respect.

Frequent interruptions

In Canada, it can be seen as disrespectful or overbearing to interrupt conversation often.

In Venezuela...


Interrupting is a sign of engagement and interest.

The OK hand gesture

In Canada, using the OK hand gesture is a sign that things are alright.

In Brazil...


The “OK” hand gesture is considered extremely offensive, similar to a vulgar gesture.

Pointing with the index finger

In Canada, identifies something or someone for others' attention.

In Malaysia...


Pointing with the index finger is rude. People point with the thumb or whole hand instead.

Using your left hand

In Canada, there is no difference which hand you use.


In India...


In parts of India, the left hand is seen as unclean, and using it to pass things to others would be considered very rude.

Communication Diversity 

Communication differences are often difficult to notice until there’s some friction. These stories illustrate some of the differences culture brings to communication.


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Even the concept of “small talk” is cultural! Some people love chatting about weather and weekends, others find it super awkward.

Reflect On It

How does respect look different in different places around the world? Recall a time when cultural misunderstanding affected teamwork or communication. How could it have been prevented?

Use the space below to share your thoughts and reflections

Produce It

Draft a Cross-Cultural Communication Policy that includes the following: 

  • Acknowledgement of diverse communication styles
    Recognize that team members come from different cultural and linguistic backgrounds, which influence how they communicate.
  • Strategies for inclusive feedback and meetings
    Encourage the use of clear, simple language, avoid jargon, and ensure everyone has space to contribute in meetings. Highlight how feedback should be constructive and culturally sensitive.
  • Cultural awareness as a core value
    Emphasize that cultural awareness is fundamental to your organization’s values and commit to providing opportunities for staff to learn and practice inclusive communication.

This draft should be practical and aligned with your organization’s voice and needs.

Once you’ve attempted this exercise and incorporated a new policy into your workplace, use the space below to share your thoughts and reflections

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